Creamy and sweet.  I liked to lick The top before I carefully removed the cupcake liner and indulged myself in delicious cake.  My mom use to bake me cupcakes.  Using Betty Crocker cake mix and frosting the cake part was ok but the frosting was too sweet and sometimes tasted funny.  After trying various frostings from Safeway I preferred the cupcakes without frosting. Sprinkles was the first gourmet cupcake shop to open in the area and I visit on my birthday every year for my free cupcake.  🙂