Día de los Muertos is celebrated November 1 and 2.  Family and friends gather to remember those who have died.  Pan de muerto is eaten on Día de Muertos, at the gravesite or alternatively, at a domestic altar called an ofrenda. In some regions, it is eaten for months before the official celebration of Dia de los Muertos. The holiday is widely observed in Mexico.  I spend the days before it looking for Pan de Muerto.  This year I visited Northgate Market.  I remember working here out of college as an Assistant Apparel Manger when this was a K-Mart.  The lawn and garden center was where Northgate Market now stands.